I am in complete disbelief that McDonald’s beat Starbucks in the Consumer Report taste test. Well, not complete disbelief. After all, it IS Consumer Reports we’re talking about here. That is the magazine that said the Apple II was the PC of the future and continues to plug for the MAC and all things green. I think that they even liked the IBM PC-Junior. I recall as an engineering student in the early 80’s reading their articles on everything from Radio Shack computers to Commodore VIC-20s realizing, these guys aren’t paying people who know what they are talking about. They are paying people with degrees in social work to write on engineering issues. (Not that there is anything wrong with a degree in social work. It’s just not a good platform from which to evaluate microcomputers.)

That aside, I still can’t believe that McDonald’s coffee beat Starbucks. Continue reading →