RSS (Really Simple Syndication) is the method by which websites syndicate their news. You’ll frequently see the letters RSS or a small RSS icon on a web site. It might be XML, something, for all intents and purposes the same.

CNN has their RSS at the bottom of the page. If you click it it will take you to www.cnn.com/services/rss/. That LINK is what you want to paste into your Google personalized homepage if you want to RSS CNN news into your site.

To do this, go to your Google personalized page. You will find a link on the right that says, “Add stuff.” When you click it, it has tons of stuff you can add. But you want to look near the search field for “Add by URL.” Click that and then you can insert the RSS feed info from CNN or GantDaily or whatever. To put ShieldsGroup’s RSS into your Google page, you’d paste www.shieldsgroup.com/blog/?feed=rss2 into that field.

Part of the beauty of RSS is that you can choose the kind of news you want. For example, if you want Steelers news from KDKA, you can go to http://kdka.com/steelers and look for RSS (on the right, just less than halfway down as of this writing). Click on “Click here to subscribe to our Steelers RSS feed” and copy the URL (kdka.com/steelers/resources_blogrss.xml) to your clipboard, then drop it off on the “Add by URL” on your Google page described above.

It’s a little laborious at first, but it’s worth the work to get the kind of news you want.